电子商务英语（第二版）

中国水利水电出版社

【作者】吴群吴琼吴坚编著

【I S B N 】978-7-5170-2109-4

【责任编辑】陈艳蕊

【适用读者群】本专通用

【出版时间】2014-06-01

【开本】16开

【装帧信息】平装（光膜）

【版次】第1版第1次印刷

【页数】224

【千字数】376

【印张】14

【定价】￥26

【丛书】21世纪电子商务与现代物流管理系列教材

【备注信息】

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本书以电子商务和网络技术为背景，精选了15篇英语文章，内容涉及信息技术、网络安全、电子商务、营销艺术、经营理念、广告设计和商务计划书等各个领域。在旧版的基础上更新了1/3的内容。

本书语言具有较强的时代气息，内容具有较强的可读性和实用性。每课内容主要包括：课文、单词、难句分析、技能训练和两种阅读材料。阅读材料其一是对课文的补充，其二是商务或计算机领域词汇的定义或术语。为了方便自学，书后附有参考译文和练习答案。

本书可作为本、专科电子商务专业或其他相关专业的英语教材，也可供自学者使用。

近年来电子商务发展迅速，国内外电子商务网站如雨后春笋竞相建立，加之世界各大著名的搜索引擎的推波助澜，使得电子商务向更广阔的空间发展，势不可挡。本书正是根据电子商务学科的发展和教学改革的需要进行修订的。

《电子商务英语》是适应高等职业教育本、专科电子商务专业或相关专业的需要而编写的专业英语教材。在编写设计上出于以下考虑：

首先，它是专业英语教材而不是电子商务专业教材，是让学生将英语作为学习电子商务专业知识的工具。因此，该书的课文部分并没有按电子商务系统知识为主线编写，而是选择以当前最新的、最具有时代感的、与商务活动和计算机网络相关的经济类和科普类文章为主要学习内容。大多数课文及阅读材料的内容可读性强。

其次，每课中所设计的“常用定义与术语”都是涉及计算机和电子商务活动的常用词汇解释，旨在扩大学生专业英语的词汇量和提高学生阅读专业文章的能力。

第三，考虑到本书的主要对象是大专院校的学生，他们的英语语法知识都已经在中学阶段和大学公共英语课程的学习阶段中掌握，所以，本书不再重新介绍语法知识，个别语法现象在句子分析中解决。

第四，在每一课中都设有“技能训练”一项，旨在帮助学生提高英语应用文写作的能力，以便适应电子商务活动主要依靠书面文字进行沟通的特点。

第五，为了方便学生阅读，也为了提高学生快速阅读与归纳总结的能力，以及英文书面表达的能力，在每课课文及阅读材料的前面都配有该文的摘要和关键词。

最后，为了方便自学者，在书后附有课文、阅读材料和常用定义与术语的中文译文以及练习答案。

本书共设十五课，建议安排120学时。教师可根据实际情况对课程内容灵活使用，对课时安排予以调整。本书配有电子教案，可供读者参考。

由于编者水平有限，书中错误及不当之处敬请读者批评指正。

前言

Lesson One
Five Important Skills Necessary for Business
Success 1
New Words 3
Sentence Explanations 4
 Skill Training 5
Word-formation in the E-commerce Fields 5
 Reading Materials 7
No free Wi-Fi—The Biggest Tourist
Complaint 7
Free Wifi 8
Lesson Two
How the Internet Works 10
New Words 12
Sentence Explanations 13
 Skill Training 13
Business Card's Translation 13
 Reading Materials 16
Hackers' Competition 16
Restaurants Uploading Menus on iPads for
Tech Savvy Diners 16
Lesson Three
A Crime Wave Festers in Cyberspace 19
New Words 22
Sentence Explanations 22
 Skill Training 23
Business Letter Writing (I) 23
 Reading Materials 25
Hackers Are Enemy Number One on
the Internet 25
Victoria Beckham Joined Her Husband David
for the Appearance on CCTV 27
Lesson Four
What have to do when sent e-mail on
wrong address 29
New Words 31
Sentence Explanations 31
 Skill Training 32
Business Letter Writing (II) 32
 Reading Materials 34
Safe Sex for Your Computer 34
A Guide to Computers and Plug-ins on
the Internet 35
Lesson Five
How Do American Consumers Borrow? 38
New Words 41
Sentence Explanations 41
 Skill Training 41
Business Letter Writing (III) 41
 Reading Materials 43
Japan's Quick Studies in Survival 43
A Knack of Wal-Mart's Success 45
Lesson Six
How the Credit Card Captured America 47
New Words 49
Sentence Explanations 50
 Skill Training 50
Business Letter Writing (IV) 50
 Reading Materials 52
Ways to Get Your Money Back 52
What People Are in the Market for? 53
Lesson Seven
The Art of Advertising Your Business 56
New Words 59
Sentence Explanations 59
 Skill Training 59
Business Letter Writing (V) 59
 Reading Materials 61
Culture Important in Advertising 61
Microsoft after Virus Writers—International
Effort Offers Cash Rewards 62
Lesson Eight
Nike, from Small Beginnings to World Giant 65
New Words 67
Sentence Explanations 68
 Skill Training 69
Agreement (Contract) 69
 Reading Materials 70
What Keeps U.S. Brands Aloft? 70
Name: Key to a Company's Success 71
Lesson Nine
Amazon's Future 74
New Words 77
Sentence Explanations 77
 Skill Training 78
Brief Introduction 78
 Reading Materials 82
China's Brick-and-mortar Banks Launching
a Counter-attack against The Assault from
Internet Heavyweights 82
Most Effective Shopping Sprees Are
the Snappiest Ones 84
Lesson Ten
Starbucks—Sharing Success 86
New Words 90
Sentence Explanations 90
 Skill Training 91
Advertisement Writing (I) 91
 Reading Materials 92
The Information Superhighway 92
Eight Months in Microsoft, I learned It 94
Lesson Eleven
The Challenges of Using Search Agents to
Perform Research on the World Wide Web 97
New Words 99
Sentence Explanations 100
 Skill Training 101
Advertisement Writing (II) 101
 Reading Materials 104
Why Is Payment by L/C Commonly Used in
Foreign Trade? 104
The Secret of Swedish Nightingale
Becoming Famous 105
Lesson Twelve
Beautiful Idea 107
New Words 110
Sentence Explanations 111
 Skill Training 111
Advertisement Writing (III) 111
 Reading Materials 114
Should We Admire Wal-Mart? 114
China "Tuhao" in the Eyes of Foreign
Media— Luxury Splurge and Poor Taste 116
Lesson Thirteen
What is E-Commerce 119
New Words 121
 Skill Training 121
Language for talking on the phone 121
 Reading Materials 122
What Is Your Business Personality? 122
Google Sold Motorola to Lenovo 124
Lesson Fourteen
Supporting Environment for E-commerce 126
New Words 129
 Skill Training 129
How to Write a Letter to Follow up After
a Job Interview 129
 Reading Materials 130
Top Ten Internet Manners Questions 130
10 Pieces of Information That You'll Regret
Not Capturing 132
Lesson Fifteen
E-commerce in the Future 135
New Words 137
 Skill Training 137
Seven Tips to Make Successful Business
Presentation 137
 Reading Materials 138
The Pros and Cons of Anonymity on
the Internet 138
From Burger Flipper to McDonald's CEO 140
Appendix（参考译文及练习答案） 144
Bibliography（参考文献） 216

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